About me

Ekaterina Moyano

It’s me — the designer who keeps things grounded, brings a subtle sense of humor to the process, and still delivers thoughtful, high-impact visuals.

My approach is simple: clarity over chaos, intention over noise. I believe great design doesn’t need theatrics — just purpose, precision, and maybe a really good cup of tea.

I value strong ideas, thrive in collaborative brainstorming, and navigate feedback with openness and confidence. For me, design isn’t just about aesthetics — it’s about crafting experiences that resonate.

Ideally, the kind that make people pause and say, “Wow.”

What we can create together

As a digital designer, I translate vision into experience—balancing clarity, intention, and aesthetics to create work that feels both purposeful and timeless.

User Interface

Adaptive, multi-device web design

High-conversion landing experiences

Webflow builds & advanced customization

Ongoing optimization & site evolution

User Experience

User research & behavioral insights

Information architecture & user flows

Usability testing & experience optimization

Journey mapping & interaction strategy

Graphic Design

Campaign visuals & social media creatives

Data storytelling & visual infographics

Logo creation & identity systems

Branding

User Interface

Adaptive, multi-device web design

High-conversion landing experiences

Webflow builds & advanced customization

Ongoing optimization & site evolution

User Experience

User research & behavioral insights

Information architecture & user flows

Usability testing & experience optimization

Journey mapping & interaction strategy

Graphic Design

Campaign visuals & social media creatives

Data storytelling & visual infographics

Logo creation & identity systems

Branding

User Interface

Adaptive, multi-device web design

High-conversion landing experiences

Webflow builds & advanced customization

Ongoing optimization & site evolution

User Experience

User research & behavioral insights

Information architecture & user flows

Usability testing & experience optimization

Journey mapping & interaction strategy

Graphic Design

Campaign visuals & social media creatives

Data storytelling & visual infographics

Logo creation & identity systems

Branding

WHERE IT ALL BEGAN

My background in visual design laid the groundwork; my specialization in user experience gave it direction. Today, I create digital systems where aesthetics, usability, and intention coexist seamlessly.

Mid-Senior UI/UX Designer

Joonik Agency

2024 - Present

Mid-Senior UI/UX Designer

Joonik Agency

2024 - Present

Mid-Senior UI/UX Designer

Joonik Agency

2024 - Present

UX Lead Designer

One Running

2023 - 2024

UX Lead Designer

One Running

2023 - 2024

UX Lead Designer

One Running

2023 - 2024

UI/UX Lead Designer

C-14 Studio

2022 - 2023

UI/UX Lead Designer

C-14 Studio

2022 - 2023

UI/UX Lead Designer

C-14 Studio

2022 - 2023

UX Designer

Euphoria Company

2022 - 2023

UX Designer

Euphoria Company

2022 - 2023

UX Designer

Euphoria Company

2022 - 2023

MY CREATIVE STACK

My design process is supported by a carefully selected set of tools that allow me to move from concept to execution with precision — balancing creativity, usability, and performance at every stage.

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Figma

My primary design environment for building structured interfaces, scalable systems, and seamless user experiences. Where strategy turns into wireframes — and wireframes into refined digital products.

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Figma

My primary design environment for building structured interfaces, scalable systems, and seamless user experiences. Where strategy turns into wireframes — and wireframes into refined digital products.

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Adobe Suite

The foundation of my visual craft. From typography and brand systems to high-fidelity assets, Adobe tools allow me to shape strong visual identities with precision and consistency.

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Adobe Suite

The foundation of my visual craft. From typography and brand systems to high-fidelity assets, Adobe tools allow me to shape strong visual identities with precision and consistency.

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Notion

My command center for organizing ideas, mapping user flows, documenting research, and aligning projects from concept to execution. Structure is clarity — and clarity drives better design.

Tech Logo

Notion

My command center for organizing ideas, mapping user flows, documenting research, and aligning projects from concept to execution. Structure is clarity — and clarity drives better design.

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Spline

Where dimensional thinking meets digital interaction. I use Spline to integrate subtle 3D elements that add depth, personality, and modernity to web experiences — without overwhelming usability.

Tech Logo

Spline

Where dimensional thinking meets digital interaction. I use Spline to integrate subtle 3D elements that add depth, personality, and modernity to web experiences — without overwhelming usability.

DESIGN, GUIDED BY INTENTION

Great design isn’t accidental. It’s shaped through clarity, research, iteration, and execution — balancing creativity with structure at every stage of the process.

01.

DISCOVERY & DIRECTION

Every project begins with understanding. I explore your goals, audience, and positioning to uncover opportunities and define clear objectives. This phase builds the strategic foundation that informs every design decision moving forward.

01.

DISCOVERY & DIRECTION

Every project begins with understanding. I explore your goals, audience, and positioning to uncover opportunities and define clear objectives. This phase builds the strategic foundation that informs every design decision moving forward.

01.

DISCOVERY & DIRECTION

Every project begins with understanding. I explore your goals, audience, and positioning to uncover opportunities and define clear objectives. This phase builds the strategic foundation that informs every design decision moving forward.

Research & Strategy
Research & Strategy
Research & Strategy

02.

STRUCTURE & CONCEPT

Ideas take shape through exploration and refinement. I translate insights into user flows, information architecture, and early design concepts — ensuring both usability and visual alignment from the start.

02.

STRUCTURE & CONCEPT

Ideas take shape through exploration and refinement. I translate insights into user flows, information architecture, and early design concepts — ensuring both usability and visual alignment from the start.

02.

STRUCTURE & CONCEPT

Ideas take shape through exploration and refinement. I translate insights into user flows, information architecture, and early design concepts — ensuring both usability and visual alignment from the start.

Feedback & Refinement
Feedback & Refinement
Feedback & Refinement

03.

DESIGN & ITERATION

Here, clarity meets craft. High-fidelity interfaces are developed with attention to hierarchy, typography, and interaction. Through feedback and refinement, each detail is adjusted to create a cohesive and purposeful experience.

03.

DESIGN & ITERATION

Here, clarity meets craft. High-fidelity interfaces are developed with attention to hierarchy, typography, and interaction. Through feedback and refinement, each detail is adjusted to create a cohesive and purposeful experience.

03.

DESIGN & ITERATION

Here, clarity meets craft. High-fidelity interfaces are developed with attention to hierarchy, typography, and interaction. Through feedback and refinement, each detail is adjusted to create a cohesive and purposeful experience.

04.

VALIDATION & REFINEMENT

Testing ensures intention becomes performance. I evaluate usability, responsiveness, and interaction behavior across devices — refining elements to ensure consistency, clarity, and seamless user experience.

04.

VALIDATION & REFINEMENT

Testing ensures intention becomes performance. I evaluate usability, responsiveness, and interaction behavior across devices — refining elements to ensure consistency, clarity, and seamless user experience.

04.

VALIDATION & REFINEMENT

Testing ensures intention becomes performance. I evaluate usability, responsiveness, and interaction behavior across devices — refining elements to ensure consistency, clarity, and seamless user experience.

05.

LAUNCH

Once finalized, the project moves confidently into implementation. I provide structured handoff, documentation, and guidance to ensure smooth execution — with continued support when needed to sustain long-term impact.

05.

LAUNCH

Once finalized, the project moves confidently into implementation. I provide structured handoff, documentation, and guidance to ensure smooth execution — with continued support when needed to sustain long-term impact.

05.

LAUNCH

Once finalized, the project moves confidently into implementation. I provide structured handoff, documentation, and guidance to ensure smooth execution — with continued support when needed to sustain long-term impact.

Testing & Optimization

Design is where logic meets emotion— turning complexity into clarity.

UI/ux Designer

bogotá, colombia

Design is where logic meets emotion— turning complexity into clarity.

UI/ux Designer

bogotá, colombia

Design is where logic meets emotion— turning complexity into clarity.

UI/ux Designer

bogotá, colombia