Web Design
Goldbet
Gold Bet is a mobile-first betting platform that combines sports betting, casino games, and gamified challenges into a single, cohesive experience.
Role:
UI Designer
Industry:
Gamming
Project Duration:
3 weeks
Year:
2025
Designing a High-Engagement, Trust-Driven Betting Experience
Goldbet is a mobile-first betting platform that combines sports betting, casino games, and gamified challenges into a single, cohesive experience.
The core idea was simple:
Transform betting from a purely transactional activity into a structured, rewarding, and emotionally engaging experience.
The challenge was designing an interface that balances:
High stimulation (excitement, urgency, reward)
With high trust (security, clarity, control)
Because in betting apps, emotion drives engagement — but trust drives retention.
The Problem
Most betting apps fall into one of two extremes:
Overstimulating and visually chaotic
Minimal but emotionally flat
Additionally, users often experience:
Decision fatigue
Fear of losing money
Confusion with odds and rewards
Lack of perceived control
This creates friction in what should feel like an exciting experience.
Design Challenge
How might we design a betting experience that feels exciting and premium, without sacrificing clarity, trust, and control?
From a UX standpoint, this meant solving:
How to communicate risk without overwhelming
How to gamify rewards without looking manipulative
How to use strong colors (gold + black) without harming accessibility
How to reduce cognitive overload in betting flows
Strategic Design Principles
I grounded the product in five core principles:
Excitement with Control
High emotional stimulation, but always reversible actions.
Visual Hierarchy Over Decoration
Strong color system, but disciplined usage.
Clear Risk Communication
Odds are visible, readable, and understandable.
Reward Psychology Without Manipulation
Challenges feel like progression — not pressure.
Security as Part of the Experience
Biometric authentication reinforces trust.
Visual Identity
Color Strategy
Primary palette:
Gold (reward, premium, success)
Black (power, luxury, authority)
According to color psychology:
Gold → associated with wealth, achievement, prestige.
Black → sophistication, control, seriousness.
But excessive gold can feel aggressive or cheap. So the solution was:
Black as base
Gold as accent for interactive elements and rewards
Neutral grays for structure
Controlled use of red (loss) and green (win)
This prevents overstimulation and maintains elegance.
UX Architecture
The app is structured into 4 main pillars:
Sports Betting
Casino
Challenges & Rewards
Profile & Wallet
Each pillar has a clear functional identity to reduce cognitive load.
Key Screens Breakdown
🏠 Home Screen
Goal: Immediate clarity + dynamic engagement.
Featured live matches
Active challenges
Current balance visible at all times
Clear CTA for placing a bet
Design decision:
Avoid cluttering the homepage with too many promotions.
Emotional Level:
Visceral (exciting visuals)
Behavioral (quick bet access)
Reflective (feeling of status and progress)
⚽ Sports Betting Flow
The betting flow prioritizes:
Large tappable odds
Clear selected state
Sticky bet slip panel
Transparent payout preview
Why?
Because risk perception increases cognitive load.
So:
Information is grouped.
Potential winnings update in real time.
Confirmation requires a clear second action.
This prevents accidental bets and increases perceived control.
🎰 Casino Section
Unlike sports betting, casino is immersive.
Here I leaned more into:
Motion
Gold gradients
Dynamic card layouts
But always respecting spacing and hierarchy rules.
🏆 Challenges & Gamification
This is where Gold Bet differentiates.
Challenges include:
Invite friends rewards
Cashback campaigns
Win streak bonuses
Level progression badges
Design focus:
Progress bars (clear completion state)
Transparent reward conditions
Clear expiration timelines
Gamification must feel empowering, not manipulative. Reflective design level.
🔐 Security Layer
Biometric verification (fingerprint login). Why this matters: Security in betting apps is not just technical — it's psychological.
Fingerprint login communicates:
Modernity
Protection
Ownership of account
This reinforces trust.
Decisions
Accessibility
High contrast between gold and black was carefully tested.
Minimum contrast ratios respected
No meaning communicated by color alone
Clear icon + label pairing
Touchable areas above minimum size
Emotional Design Strategy
Visceral: Gold + black premium feel.
Behavioral: Fast betting flow, minimal friction.
Reflective: Badges, levels, cashback rewards, host status.
Betting is emotional. But loyalty is reflective.
Key Trade-offs
High Stimulation vs Clarity
Too much animation increases excitement but reduces clarity.
Solution:
Wins
Confirmations
Reward unlocks
Gamification vs Ethical Design
Reward systems were designed to:
Encourage participation
But not hide risk
Transparency always visible.
