Web Design

LegalGuide

LegalGuide is a responsive landing platform designed for a modern law firm, focused on building trust, showcasing legal expertise, and driving consultation bookings. The website presents core services, attorney profiles, testimonials, and contact access in a clear, structured, and conversion-oriented experience optimized for both desktop and mobile devices.

Role:

UI Designer

Industry:

Lawfirm

Project Duration:

5 weeks

Year:

2024

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Designing a Trust-Driven Responsive Landing for a Modern Law Firm

LegalGuide is a responsive landing page designed for a law firm based in Los Angeles.

The objective was to create a clear, professional, and conversion-oriented digital presence that:

  • Presents legal services clearly

  • Builds credibility and trust

  • Highlights the legal team

  • Encourages users to book a free consultation

The project included:

  • Desktop design

  • Mobile responsive adaptation

  • Structured service presentation

  • Testimonials and credibility indicators

  • Conversion-focused contact form


The Core Challenge

Law firm websites often struggle with:

  • Looking outdated

  • Overloading users with dense legal text

  • Lacking clear calls-to-action

  • Failing to build emotional trust

The challenge was:

How might we design a modern, trustworthy, and conversion-focused legal landing page without overwhelming users with legal complexity?


Design Strategy

Although the project started as a straightforward landing page, I structured it around three strategic pillars:

  1. Authority

    The site needed to communicate credibility immediately.

  2. Clarity

    Legal services can be complex — the structure had to simplify them.

  3. Conversion

    The main business goal was free consultation bookings.

Visual Identity Strategy

Color System

Primary colors:

  • Royal Blue

  • Yellow (accent)

Why Blue?

According to color psychology, blue communicates:

  • Trust

  • Stability

  • Professionalism

  • Security

This makes it one of the most common and effective colors in legal and financial industries.

Why Yellow?

Yellow was used as:

  • CTA accent

  • Highlight element

  • Icon color

Yellow adds:

  • Visibility

  • Energy

  • Action

But it was used sparingly to avoid visual noise. The contrast between blue and yellow creates:

  • Strong hierarchy

  • Immediate focus on action buttons

UX Structure & Flow

The page follows a strategic top-down trust-building flow:

Hero Section – Immediate Authority

Elements included:

  • Professional portrait

  • Clear value proposition

  • Location mention

  • Strong CTA: “Get a free consultation”

The hero establishes:

  • Expertise

  • Confidence

  • Direct action


Value Proposition Cards

Three quick credibility pillars:

  • Experience and Excellence

  • Modern Law

  • Customer Amenities

Why cards? Because scanning behavior dominates web reading.

Team Section – Humanizing Authority

Legal services are high-trust decisions.

Showing:

  • Real portraits

  • Names

  • Short bios

Moves the experience from corporate to human.


Services Section – Clarity Over Complexity

Services were presented:

  • With icons

  • In grid format

  • With short descriptions

This reduces cognitive load by:

  • Chunking information

  • Using visual grouping

  • Avoiding long paragraphs

Testimonials – Social Proof Layer

Strategic elements included:

  • Number of clients (1000+)

  • Success rate (97%)

  • Star ratings

  • Real client image

This is essential in legal websites because: Trust is not claimed — it is demonstrated.

Conversion Section – Clear and Frictionless

The form design:

  • Minimal fields

  • Clear labels

  • Single primary CTA

  • High contrast button

The goal:
Reduce friction → Increase consultations.

Responsive Design Decisions

For mobile:

  • Vertical stacking

  • Larger tap areas

  • Simplified layout

  • Clear CTA visibility above the fold

Design principle: Mobile-first clarity.

Critical content always visible without complex navigation.


Layout & Hierarchy

The layout uses:

  • Strong section contrast (dark/light alternation)

  • Clear content blocks

  • Generous spacing

  • Structured grid alignment

Spacing and grouping follow practical UI hierarchy rules.

Design Trade-offs

  1. Corporate vs Modern

Too corporate → looks outdated.
Too modern → reduces perceived authority.

Solution:
Clean typography + structured layout + professional imagery.


  1. Informative vs Overwhelming

Legal sites can drown users in text.

Solution:
Summarize services → invite contact for details.


  1. Strong Branding vs Accessibility

Blue + yellow contrast was carefully balanced to:

  • Maintain accessibility

  • Preserve visual hierarchy

  • Avoid eye strain

More Projects

Design is where logic meets emotion— turning complexity into clarity.

UI/ux Designer

bogotá, colombia

Design is where logic meets emotion— turning complexity into clarity.

UI/ux Designer

bogotá, colombia

Design is where logic meets emotion— turning complexity into clarity.

UI/ux Designer

bogotá, colombia